Blockchain Slowly Moves Into the Marketing Industry

October 4, 2017 Avani Desai

There has been much ado about blockchain lately and for good reason. The technology, which was first conceptualized by Satoshi Nakamoto in 2008, has been slowly and then not-so-slowly making its way into a handful of industries, with financial being the most prominent.

Briefly, the technology is comprised of a continuously growing list of records, called blocks, which are linked and secured using cryptographic techniques. When each block is created, it receives a timestamp that links it to the previous block. Perhaps most ingenious is that blockchains are crowd-validated, making it difficult to change them. At least 50 percent of the participating computers that support blockchain must confirm any given block. The end creation is a secure and verifiable record.

Delivering on Smart Marketing Contracts Too

Blockchain can also provide for smart contracts should something goes awry, says Avani Desai, principal Privacy Leader and EVP of Schellman & Co., an independent security, privacy and standards compliance assessor.

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About the Author

Avani Desai

Avani Desai is a Principal and the Executive Vice President at Schellman. Avani has more than 15 years of experience in IT attestation, risk management, compliance and privacy. Avani’s primary focus is on emerging healthcare issues and privacy concerns for organizations. Named as one of the 2017 Global Leaders in Consulting by Consulting Magazine she has also been featured and published in the ISSA Journal, ITSP Magazine, ISACA Journal, Information Security Buzz, Healthcare Tech Outlook, and many more.

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