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Marketing Your Security Assessments & Certifications

August 18, 2017

SOC 2, PCI, ISO 27001 certification, and more. You earned it and deserve to share your security, quality, and compliance accolades with your customers and prospects. However, in many cases, these assessments and certifications are misstated and/or mischaracterized in marketing materials. While it may seem inconsequential, pronouncements like SOC 2 or HIPAA certification could reduce the very credibility in those sectors that you were trying to achieve in the first place.

In this session, we discuss some of the strategies commonly utilized for marketing security and compliance audits and certifications. We will review the appropriate way to externally refer to these certifications while not overdoing it with AICPA, ISO, and other types of jargon restricted largely to the audit community. We also provide some pitfalls to avoid and best practices to help educate your customers on your commitment to security and compliance.

Doug Barbin, a Principal with Schellman and Steve Mindrup, Schellman's Marketing Manager, discuss:

  • Security and compliance certification basics for marketing professionals
  • Ways to articulate audit and certification achievements
  • Pitfalls and terms to avoid
  • Educating your customers on security and compliance
  • Key word, search, and other tactics utilized to gain traction from audits and certifications
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